Marketing Skills — Directory + Router

This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.

Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.

Start Here

1. First run ever? Use skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
2. Know your task? Find it in the route table below and load only that skill's SKILL.md.
3. Ambiguous request? Load skills/marketing-ops/ — its routing matrix maps phrasings to skills.

Route Table

All paths are relative to marketing-skill/.

Foundation + Ops

Task	Skill
Capture brand/product context (run first)	skills/marketing-context/
Route a request, plan campaigns, pick channels	skills/marketing-ops/
Demand gen programs, funnel + CRM ops	skills/marketing-demand-acquisition/
Positioning, ICP, product marketing strategy	skills/marketing-strategy-pmm/
Brand voice/visual consistency audits	skills/brand-guidelines/

Content

Task	Skill
Write blog posts, articles, guides	skills/content-production/
Plan what content to create	skills/content-strategy/
Edit copy (Seven Sweeps)	skills/copy-editing/
Fix AI-sounding content	skills/content-humanizer/
Landing/sales page copy	skills/copywriting/
Headlines, hooks, idea generation	skills/marketing-ideas/
Persuasion frameworks, mental models	skills/marketing-psychology/

SEO + AEO

Task	Skill
Traditional SEO audit	skills/seo-audit/
AI search citations (ChatGPT, Perplexity, AI Overviews)	skills/aeo/
Programmatic SEO at scale	skills/programmatic-seo/
Structured data / schema.org	skills/schema-markup/
Site structure, internal linking	skills/site-architecture/

CRO (conversion)

Task	Skill
Landing/marketing page conversion	skills/page-cro/
Forms	skills/form-cro/
Signup flow	skills/signup-flow-cro/
Onboarding/activation	skills/onboarding-cro/
Popups/modals	skills/popup-cro/
Paywall/upgrade screens	skills/paywall-upgrade-cro/
A/B test design + sample size	skills/ab-test-setup/

Channels

Task	Skill
Email sequences/drips	skills/email-sequence/
Cold outbound email	skills/cold-email/
Paid ads (Google/Meta/LinkedIn)	skills/paid-ads/
Ad creative + copy	skills/ad-creative/
Social calendar + management	skills/social-media-manager/
Platform-native social posts	skills/social-content/
X/Twitter growth	skills/x-twitter-growth/
YouTube (data + strategy)	skills/youtube-full/
Video content strategy	video-content-strategist/ (sibling folder, own plugin)
Webinars (funnel math)	skills/webinar-marketing/
App Store / Play Store (ASO)	skills/app-store-optimization/

Growth

Task	Skill
Launches (PH, HN, etc.)	skills/launch-strategy/
Pricing + packaging	skills/pricing-strategy/
Referral programs	skills/referral-program/
Free tools as acquisition	skills/free-tool-strategy/
Churn prevention	skills/churn-prevention/

Intelligence + Sales Enablement

Task	Skill
Campaign performance, attribution	skills/campaign-analytics/
Tracking plans, UTM, GA4 key events	skills/analytics-tracking/
Social account analysis	skills/social-media-analyzer/
Competitor/alternatives pages	skills/competitor-alternatives/
LLM prompt templates + governance for marketing teams	skills/prompt-engineer-toolkit/

Python Tools

Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:

python3 skills/<skill>/scripts/<tool>.py --help

All 59 scripts are stdlib-only; most run a demo with no args.

Rules

• Load ONE specialist skill per task — never bulk-load.
• If .claude/product-marketing-context.md exists, read it before any marketing task.
• content-creator is deprecated — use skills/content-production/.
• Don't pip-install anything for these tools.